The Out of Home (OOH) industry has today announced a net media revenue increase of 16.13% for Q1 2025, reporting $334.1 million, up from $287.7 million* for the same period in 2024.

Spreadsheets once worked for managing specs, but today’s fragmented media landscape makes them slow, error-prone, and costly. This article explores the hidden risks of legacy tools and how modern platforms like The Spec Sheet are transforming advertising production.