ABOUTSimplifying the production of advertising, so you get it right the first time.
We believe the industry deserves a smarter way to manage specs.
From spreadsheets to single source of truth
The Spec Sheet connects media owners, agencies, and creatives in one central workspace, replacing manual processes with verified, always-up-to-date specifications across 17+ media channels.
What began as a local tool has grown into a trusted platform used by hundreds of agencies and media owners across Australia and New Zealand.
Today, it’s helping teams cut admin, reduce costly errors, and deliver campaigns with confidence, redefining how advertising gets made.
Our Mission: simplify the production of advertising.
The Spec Sheet exists to make campaign production faster, smarter and more collaborative. We believe the advertising industry deserves better than spreadsheets, guesswork and endless email chains; so we built a platform that turns chaos into clarity.
Before launching The Spec Sheet, our founders worked inside agencies and saw how much time, money and trust were lost to outdated workflows. Specs were buried in PDFs, media owners sent last-minute updates, and teams spent hours chasing details that should have been instant. We knew there had to be a better way.
Looking ahead
As advertising evolves, we’re evolving with it, integrating APIs, automating workflows and connecting creative, media and production teams in new ways.
Our goal is simple: to be the backbone of modern advertising; keeping campaigns running smoothly,
on time and to spec.
